Audience, Brand & Partnership Consultant
Brand and Audience Strategy
I help organisations get clear on who they are, what they stand for, and how that shows up consistently in everything they do. The result is stronger recognition, sharper messaging, and marketing that genuinely connects with the people you most want to reach.
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This includes understanding what your audiences care about, creating engagement that means something to them, and building the kind of relationships that stick around long after a campaign ends.
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"Zanna’s work has been invaluable, taking our relationships and visibility to the next level."
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​Michèle Taylor, MBE, Director for Change
Partnership & Sponsorship
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I help organisations build partnerships that are rooted in shared values rather than transactional gain, whether that's with corporate collaborators, private members, or philanthropic supporters.
This means developing sponsorship strategies that sit comfortably alongside your vision, identifying and cultivating the right relationships, and making sure those partnerships strengthen both your brand and your mission over time.​
"Amazing how adeptly she uses her experience from the corporate world to work within a creative not-for-profit environment."
Sarah Holmes Theatre Consultant/Chair of the Board at Tonic
Sarah
Holmes
Content & Communications
Good communication should do more than inform, it should build trust and deepen relationships. I help organisations find clarity across all their channels, from campaigns and content strategy, to podcasts, digital engagement, and stakeholder reporting.​​
"Zanna is knowledgeable, proactive and incredibly reliable, consistently delivering high-quality work"
Zoe Phillips - Assistant Director, Brand and Revenue Growth
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Sales and Marketing Teams Development
& Interim Management
I work with organisations to build confidence, skills and motivation across sales, marketing, and communications teams, helping people to flourish in their roles.
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For marketing and communications professionals, I offer a bespoke leadership programme drawing on my years of experience in training, coaching, and leading teams. The programme is designed to help future leaders grow in confidence, emotional intelligence, and strategic clarity, so they can inspire their teams, influence stakeholders, and deliver results.
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I also offer interim management when you are recruiting, transitioning, or simply need an experienced pair of hands alongside your team for a while.​​
"Zanna is a strong motivator and energiser of teams - helping sales and marketing departments build confidence and deliver results."
Douglas Rintoul, Chief Executive/Artistic Director
Working with me
I work flexibly, through short projects, longer contracts, or ongoing advisory relationships, depending on what is most useful to you. If you are not sure what you need yet, a conversation is always a good place to start.
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I also have an in-depth knowledge of print, design, accessible marketing skills, podcast creation and creative/marketing agency work.
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"As Divisional Events and Advertisement Manager, Zanna was a real inspiration. She led, guided and motivated our teams to get the best results.
She always put customer needs first and her creative, innovative approach was hugely valued by the business and its clients."
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Richard Parkinson, Regional Managing Director, Johnston Press PLC